The ultimate challenge - How do you bring a brand back from the dead?
Following a period of silence, we launched a new platform, ‘Ride Like No Other,’ for VanMoof. This built on the truth that riding their bike feels like pure magic and is almost impossible to explain without climbing on board.
Our campaign centered on a surreal spectacle and the perfect metaphorical device for this return: the landing. An S6 bike descends from the sky, landing in a surreal, twisted city as if it always belonged there. An unapologetic statement of intent that VanMoof is back to lead.
Role: Concept and creative direction, selecting the director, art direction on set, overseeing partners through production and post.